Scenario 11-4
When friends of Brian Richardson went to the carnival, they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played. Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets. His friends urged him to write a book. After several attempts, Richardson created The Secrets of Amusement Park Games-Revealed. In the 85-page book, Richardson reduces the art of playing arcade games to a science. According to him, the trick is to realize each game is not a game of chance. Richardson's mini-book is available at Amazon.com for $5.95.
-Refer to the scenario. In terms of the new-product development process, Richardson's several unsuccessful attempts to put his thoughts on paper are an example of which of the following?
A)idea screening
B)idea generation
C)test marketing
D)commercialization

Question

Quizplus · Accepted Answer

Idea screening involves evaluating ideas to determine which ones are worth pursuing. Richardson's unsuccessful attempts to write his book can be seen as a form of idea screening, as he was trying to determine whether his idea was viable.

Scenario 11-4 When Friends of Brian Richardson Went to the Carnival, They