Scenario 11-4
When friends of Brian Richardson went to the carnival, they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played. Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets. His friends urged him to write a book. After several attempts, Richardson created The Secrets of Amusement Park Games-Revealed. In the 85-page book, Richardson reduces the art of playing arcade games to a science. According to him, the trick is to realize each game is not a game of chance. Richardson's mini-book is available at Amazon.com for $5.95.
-Refer to the scenario. In terms of the new-product development process, what were Richardson's friends who encouraged him to put his ideas in a book involved in?
A)idea screening
B)idea generation
C)business analysis
D)product development

Question

Quizplus · Accepted Answer

Richardson's friends were involved in the idea generation stage of the new-product development process by suggesting that he write a book about his skills and strategies for winning arcade games.

Scenario 11-4 When Friends of Brian Richardson Went to the Carnival, They