Sizzlin' Shine is a company that uses trained detailing professionals to apply wax to automobiles by hand and utilize mechanical polishing equipment. Sizzlin' Shine's customers can judge the quality of the detailing services on their automobiles only after driving them for a period of time and seeing how the shine holds under various driving conditions. What can customers use to evaluate the service?

Question

Quizplus · Accepted Answer

Experience qualities are characteristics of a service that can only be evaluated after experiencing them firsthand. In this case, the shine on the customer's automobiles can only be judged after driving them for a period of time, making it an experience quality. The other options (cognitive perception, search qualities, and heterogeneous perception) are not applicable to this scenario.

Sizzlin' Shine Is a Company That Uses Trained Detailing Professionals