Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs). The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. When introduced to the market, the device will sell for less than $50.If, in choosing its channel, Canesta is most concerned about its lack of financial, managerial, and marketing resources to support the product's introduction, what will its choice of channels largely be influenced by?

Question

Quizplus · Accepted Answer

Canesta's choice of channels will largely be influenced by its producer factors, specifically its lack of financial, managerial, and marketing resources. The company will need to choose a channel that can help it overcome these resource limitations and effectively introduce the product to the market. Factors such as ownership or market factors may also be relevant, but they are less directly tied to the company's resource constraints.

Canesta Company Has Developed a Virtual Keyboard Out of Light