R.H. Kurt & Son, Inc., distributes rifles for hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. Given the nature of the products carried by Kurt, its 41 manufacturers most likely want Kurt to use which type of distribution?

Question

Quizplus · Accepted Answer

Kurt's manufacturers are leaders in their industries and produce superior products. Thus, they most likely prefer selective distribution to maintain their brand image and control the quality of their products. Selective distribution allows them to limit the number of retailers that sell their products and ensure that only reputable retailers carry their brand.

RH Kurt & Son, Inc