Which of the following best describes channel conflict?

Question

Quizplus · Accepted Answer

Channel conflict can occur when members of a distribution channel have different goals or priorities. This can lead to disagreements and tensions within the channel, which can ultimately impact the success of the channel and the satisfaction of consumers. While channel conflict can sometimes have negative consequences, it is not always the case that it will have an adverse effect on everyone involved. Additionally, channel conflict can occur both internally and externally within the distribution channel. Finally, the use of multiple distribution channels can actually increase the potential for channel conflict rather than eliminating it.

Which of the Following Best Describes Channel Conflict