Husqvarna Viking manufactures sewing machines. The company carefully screens its dealers to ensure a quality dealer image and service ability. Only a few dealers are chosen in any single geographic area. Which type of distribution does Husqvarna Viking use?

Question

Quizplus · Accepted Answer

Husqvarna Viking is using selective distribution because they carefully screen their dealers and choose only a few in each geographic area. This approach ensures a quality dealer image and service ability, but still allows for some level of availability for customers.

Husqvarna Viking Manufactures Sewing Machines