What is the main function of a promotional strategy?
A) to convince the target customers that a firm's products offer competitive advantages over those of its competition
B) to provide the firm with research information about the success of its marketing effort
C) to create efficient distribution channels
D) to guarantee control over the length of the stages of the product life cycle
Correct Answer:
Verified
Q1: According to your textbook, which of the
Q2: What does the promotional mix consist of?
A)advertising,
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Q10: What is the term for communications by
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