What two major categories can marketing communication be divided into?

Question

Quizplus · Accepted Answer

Marketing communication can generally be divided into two major categories: interpersonal communication, which involves direct communication between individuals such as salespeople and customers, and mass communication, which involves reaching a large audience through channels such as advertising, public relations, and social media. The other choices may be components of marketing communication, but not the major categories.

What Two Major Categories Can Marketing Communication Be Divided Into