What do point-of-purchase promotions work best for?

Question

Quizplus · Accepted Answer

Point-of-purchase promotions work best for impulse buys, as they are located in close proximity to the product and can attract the attention of customers who may not have planned on purchasing the product beforehand. High-involvement products, complex products, and expensive products may require more detailed information and research before purchase and may not be as influenced by point-of-purchase promotions.

What Do Point-Of-Purchase Promotions Work Best For