Maureen Kye is a sales associate at a store that sells new and used CDs and DVDs. Recently, she was given a DVD containing scenes not in the theatre-released Disney's Pirates of the Caribbean: Dead Man's Chest to encourage her to suggest that customers buy this movie. What is the CD an example of?

Question

Quizplus · Accepted Answer

The DVD given to Maureen Kye is an example of a trade sales promotion, which is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, or other incentives. In this case, the DVD is used as an incentive to encourage the sales associate to promote the movie to customers.

Maureen Kye Is a Sales Associate at a Store That