After deciding to end its backing of Canada's top tennis tournament, Molson has now agreed to sponsor the Canadian Open Tennis Championships in a new five-year, $20 million rights fee and media deal. Which promotional activity was most likely used in making this deal?

Question

Quizplus · Accepted Answer

Personal selling likely played a significant role in securing such a significant sponsorship deal, as it involves direct interaction between the parties to negotiate terms and finalize agreements.

After Deciding to End Its Backing of Canada's Top Tennis