Which of the following involves direct communication between a sales representative and one or more prospective buyers for the purpose of making a sale?

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face communication between a sales representative and a prospective buyer with the goal of making a sale. The other options listed involve different forms of marketing communication such as advertising (direct marketing), building relationships with the public (public relations), or promoting a product through the use of incentives (sales promotion).

Which of the Following Involves Direct Communication Between a Sales