You Are Responsible for Sales Promotion for Replenishmints, Long-Lasting Breath

You are responsible for sales promotion for Replenishmints, long-lasting breath mints for smokers. You need to introduce the mints to supermarket managers and owners, attract and identify new store contacts, and test market the response to Replenishmints. Which type of trade promotion would most likely help you reach your objectives?

A) trade shows
B) trade allowances and direct incentives
C) push money
D) direct sampling and store demonstrations