What is the most basic criterion for determining whether someone is a prospect for a product?

Question

Quizplus · Accepted Answer

The most basic criterion for determining whether someone is a prospect for a product is whether or not they have a need that is not currently being satisfied. A need for a product implies that the individual has a problem or desire that they wish to address, making them a potential customer. The other options, such as degree of autonomy, ample resources or a need for reciprocity, may be important factors in the sales process, but they are not the most basic criteria for identifying a prospect.

What Is the Most Basic Criterion for Determining Whether Someone