Gordon,the new marketing director for a university knows the school's IMC program needs to be comprehensive,meaning:
A)The final exams in the marketing courses need to cover all the material.
B)All aspects of the marketing budget need to be understood by the administration.
C)All elements of the marketing communications mix need to be considered.
D)All of the choices are correct.

Question

Quizplus · Accepted Answer

"Comprehensive" refers to considering all elements of the marketing communications mix, including advertising, personal selling, public relations, sales promotion, and direct marketing. It is not specifically referring to final exams or the marketing budget. Therefore, option C is the correct choice.

Gordon,the New Marketing Director for a University Knows the School's