Marketing contributes to successful relationship selling through:
A)Puffery.
B)Systems that provide needed information for the sales process.
C)Utility identification and minimization.
D)All of the choices are correct

Question

Quizplus · Accepted Answer

Marketing provides necessary information for the sales process, allowing salespeople to identify and meet the needs of their customers. This leads to successful relationship selling. Puffery, on the other hand, is an unethical advertising practice that involves making exaggerated or false claims about a product or service. Utility identification and minimization is not directly related to relationship selling.

Marketing Contributes to Successful Relationship Selling Through