The relative importance and use of selling in a firm's promotional strategy will depend on all of the following EXCEPT:
A)The number of customers.
B)Dispersion of customers.
C)Location of raw materials.
D)Importance of the purchase.

Question

Quizplus · Accepted Answer

The location of raw materials does not have a direct impact on a firm's promotional strategy and the importance of selling. It may affect the firm's overall operations, but not specifically the use of selling as a promotional tool. The number of customers, dispersion of customers, and importance of the purchase all directly impact the use and importance of selling in a promotional strategy.

The Relative Importance and Use of Selling in a Firm's