A well-constructed subjective evaluation form will facilitate:
A)Cost containment through reduced evaluation time.
B)Improved sales/expense ratios.
C)Determining which objective measures are most critical in that particular territory.
D)A constructive dialogue between the salesperson and sales manager.

Question

Quizplus · Accepted Answer

A well-constructed subjective evaluation form should encourage a constructive dialogue between the salesperson and sales manager. This allows for a discussion of areas of strength and weakness, and potential areas for improvement. This type of communication can help improve sales effectiveness, which could potentially lead to improved sales/expense ratios. However, it is unlikely to directly impact cost containment or determine which objective measures are most critical in the territory.

A Well-Constructed Subjective Evaluation Form Will Facilitate