One tool salespeople can use to strengthen a sales presentation and to make it more interesting is to use stories. Which of the following recommendations should be followed when using stories in a sales presentation?
A)Use vivid word pictures in your stories.
B)Try to use stories from your own experiences.
C)Make sure you have a reason for telling the story.
D)Use the "hook" of the story to tie back directly into the presentation.
E)All of the above are recommended actions when using a story to strengthen a sales presentation.

Question

Quizplus · Accepted Answer

All of the options mentioned are recommended when using stories in a sales presentation. Using vivid word pictures help to paint a clear picture for the audience, using stories from personal experiences can add credibility and authenticity, having a reason for telling the story helps to maintain relevance, and using the "hook" of the story to tie back into the presentation helps to keep the audience engaged and focused.

One Tool Salespeople Can Use to Strengthen a Sales Presentation