Which of the Following Statements About the Buyer's Attention and Understanding

Which of the following statements about the buyer's attention and understanding is FALSE?

A) Some product benefits cannot be explained adequately in non-technical language.
B) If the salesperson does not successfully involve the prospect in the presentation, his or her attention will wander.
C) To strengthen impact, appeals should be focus on only one of the prospect's five senses.
D) The buyer's attention span is affected by his or her personality.
E) Many buyers have difficulty forming clear images from the written or spoken word.