Victor is calling on Meridian Cabinetworks. His goal is to sell them a customized profile sander valued at about $3,500. He'd be willing to accept a purchase of one his firm's ready-made sanders, which sell for about $2,000. Victor would really like to get the owner of Meridian to use the sander and to provide his company with a testimonial to help him get sales call appointments with other local wood workers. For Victor, the sale of the custom-built profile sander is his:

Question

Quizplus · Accepted Answer

Victor's primary call objective is to sell the custom-built profile sander, which is his main goal for the sales call. The other objectives, such as potentially settling for the sale of a ready-made sander, and obtaining a testimonial, are secondary objectives that may help him achieve his primary objective but are not as crucial.

Victor Is Calling on Meridian Cabinetworks