SRC Refrigeration Company Manufactures and Sells Refrigerator Display Units for Flowers

SRC Refrigeration Company manufactures and sells refrigerator display units for flowers. A salesperson for the company is calling on a large supermarket chain attempting to interest them in SRC's new unit, which "bathes flowers in generous humidity and uniform air temperature." The salesperson has set as his sales call objective to replace all refrigeration units in the 235-store chain with SRC units. This sales call objective would be an example of a(n) _____ call objective.

A) optimistic
B) minimum
C) primary
D) secondary
E) benefitized