The _____ is a written statement that clearly states how purchasing a particular company's product or service can help add shareholder value. It is written by the salesperson for the product or service and sent to the CEO or other top management.
A)optimal sales call objective
B)value chain
C)sales presentation synopsis
D)statement of expectation
E)customer value proposition

Question

Quizplus · Accepted Answer

The customer value proposition is a written statement created by the salesperson outlining the benefits of purchasing a particular product or service from their company. It is designed to show how the purchase will add value to the shareholder and is typically sent to top management. The other options do not accurately describe this type of statement.

The _____ Is a Written Statement That Clearly States How