The customer value proposition:
A)is usually one or two written sentences
B)should be specific and measurable
C)reflect the issues that the buyer is concerned with
D)should be tied to the prospect's mission statement
E)is accurately described by all of the above

Question

Quizplus · Accepted Answer

The customer value proposition should be specific and measurable, reflecting the issues that the buyer is concerned with. It should also be tied to the prospect's mission statement, and usually consists of one or two written sentences. Therefore, all of the above choices are accurate descriptions of the customer value proposition.

The Customer Value Proposition