Which of the following statements about complaints is FALSE?
A) The customer must perceive the settlement of the complaint as being fair.
B) The settlement that will be provided must be clearly communicated.
C) A salesperson settling a claim should educate the customer to forestall future claims.
D) A fair settlement made in the customer's favor helps resell the company and its products.
E) A customer who doesn't complain is a happy customer.
Correct Answer:
Verified
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