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Dawn Sells Building Materials to Contractors

Question 59

Multiple Choice

Dawn sells building materials to contractors. She sells lumber to almost all of her accounts but does not get many orders for nails, roofing or other building materials and supplies. Dawn decides she will attempt to sell more of the other products builders regularly need. Dawn is attempting:


A) cross-selling.
B) upgrading.
C) full-line selling.
D) saturation selling.
E) prospecting.

Correct Answer:

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