Hurricane Mitch was the most devastating storm to ever hit Central America. Roger Conrado, a salesperson for ExxonMobil Chemical in that area, knew that the large paint manufacturer that was his key client in Honduras would want to get up and running as soon possible to help with the rebuilding effort. To keep the customer supplied with the chemicals it needed, Conrado proactively found trucks and the truck drivers willing to drive the 100 extra miles and ford streams to get ExxonMobil Chemical products to the manufacturer as soon as possible. What stage of the building of the long-term partnership does this example describe?

Question

Quizplus · Accepted Answer

This example describes the commitment stage, where the salesperson goes above and beyond to provide the necessary resources to maintain the partnership and help the customer during a difficult time.

Hurricane Mitch Was the Most Devastating Storm to Ever Hit