Which of the following statements about the commitment stage of long-term partnering is FALSE?
A) Commitment to the relationship must permeate both the buying and the selling organizations.
B) The seller must take a proactive communication stance.
C) The corporate cultures of the two organizations must be compatible.
D) Salespeople must discourage direct communication between the personnel in the various function areas of the two firms.
E) There will be the implied or stated pledge to continue the relationship.
Correct Answer:
Verified
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