General Mills and Nestle of Switzerland created Cereal Partners Worldwide for the purpose of fine-tuning Nestlé's European cereal marketing and distributing General Mills cereal worldwide. One reason for General Mills' participation in this alliance was to make sure that it has a similar _____ to distributors in Europe.

Question

Quizplus · Accepted Answer

General Mills wanted to ensure that it has a similar corporate culture to distributors in Europe. This would help to establish a consistent brand image and messaging across their global markets.

General Mills and Nestle of Switzerland Created Cereal Partners Worldwide