Saturn made channel members its partners to offer excellent after-sales service, resulting in increased
A) sales.
B) media coverage.
C) public relations.
D) brand awareness.
E) customer loyalty.

Question

Quizplus · Accepted Answer

The fact that Saturn made channel members its partners to offer excellent after-sales service indicates that the company was focusing on improving its customer loyalty. By partnering with channel members, Saturn was able to provide better service to its customers, which in turn would increase customer satisfaction and loyalty. While this could lead to increased sales over time, the most immediate and direct impact would be on customer loyalty.

Saturn Made Channel Members Its Partners to Offer Excellent After-Sales