The cost of going to market is often
A) a fraction of product development costs.
B) less than 3% of the advertising budget.
C) equal to retail markup costs.
D) a company's single largest expense.
E) a company's smallest expense.

Question

Quizplus · Accepted Answer

The cost of going to market, which includes expenses related to marketing, distribution, and sales, is often a company's single largest expense due to the significant resources required to effectively bring a product to market and reach consumers.

The Cost of Going to Market Is Often