Once a company has added channels, it becomes very hard to reduce the number of channels because
A) of competitive activity.
B) of bad publicity.
C) customers have become used to them.
D) customers make more transactions.
E) of operational silos.
Correct Answer:
Verified
Q2: The prime purpose of a channel is
Q3: Nokia is taking on Apple's iPhone not
Q4: Poorly conceived channel decisions result in
A) increased
Q5: Saturn made channel members its partners to
Q6: In the 1970s, alternate channels like bank
Q8: The cost of going to market is
Q9: Zara, a popular fashion retailer, has developed
Q10: One of the benefits of Dell's direct
Q11: Well-designed channels primarily move
A) goods.
B) services.
C) raw
Q12: The first step in determining the right
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