By giving the sales force direction, we avoid any tension the salesperson may feel between serving the customer and
A) serving the marketing function.
B) delivering customer value.
C) serving key decision makers.
D) managing customer relationships.
E) serving the company.

Question

Quizplus · Accepted Answer

The tension arises when salespeople have to balance the interests of the company with those of the customer. By providing clear direction, the company ensures that salespeople align their efforts with the company's goals, thus reducing any conflict between serving the customer and serving the company's interests.

By Giving the Sales Force Direction, We Avoid Any Tension