Through market segmentation, GE discovered that the top 30% of prospective customers were three times more likely to do business with GE than the bottom 70%. This is an example of how GE was able to
A) create customer value propositions.
B) harness the power of marketing with sales action by identifying attractive prospects.
C) create organizational silos for the sales and marketing functions.
D) revise its marketing plan.
E) identify new customers for product extensions.

Question

Quizplus · Accepted Answer

Through market segmentation, GE was able to identify the top 30% of prospective customers who were more likely to do business with them. This information helped GE to focus its marketing efforts and sales action on these attractive prospects, harnessing the power of marketing, and increasing the chances of success. This demonstrates how market segmentation can help companies identify and prioritize their target customers, leading to more effective marketing strategies and improved sales performance.

Through Market Segmentation, GE Discovered That the Top 30% of Prospective