At a certain point in the purchase funnel,
A) the marketing function handles purchase details.
B) the marketing function responds to customer concerns.
C) the marketing function follows up with customers to ensure purchase satisfaction.
D) the sales function takes over and steers purchase intention to the brand.
E) the sales function creates a "need" for the product.

Question

Quizplus · Accepted Answer

At a certain point in the purchase funnel, specifically during the later stages, the sales function takes over from marketing to directly engage with potential customers, guiding their purchase intention towards choosing the brand's products or services.

At a Certain Point in the Purchase Funnel