One reason the misalignment between marketing and sales exists is because
A) marketing and sales roles are clearly defined.
B) both functions share equal ownership of the customer.
C) they have different views on an organization's strategy.
D) a process has been put in place to link them.
E) they share resources.

Question

Quizplus · Accepted Answer

Marketing and sales often have different perspectives on an organization's strategy. Marketing may focus on building brand awareness and generating leads, while sales may be more concerned with closing deals and meeting sales quotas. Without clear communication and alignment, these differing views can lead to a misalignment between marketing and sales.

One Reason the Misalignment Between Marketing and Sales Exists Is