Longer sales cycles are common in businesses where
A) the product is new.
B) the sales and marketing function are not aligned.
C) the marketing function has introduced a new segmentation model.
D) distribution is national.
E) the sales function receives clear direction from marketing.

Question

Quizplus · Accepted Answer

Longer sales cycles often occur when the sales and marketing functions are not aligned, leading to inefficiencies and delays in the sales process.

Longer Sales Cycles Are Common in Businesses Where