When lacking clear direction from the marketing function, the sales function may take matters into its own hands, resulting in
A) declining sales.
B) a grassroots marketing approach.
C) lower pocket prices.
D) inconsistent advertising.
E) changes to the marketing plan.

Question

Quizplus · Accepted Answer

The Answer of When lacking clear direction from the marketing function, the sales function may take matters into its own hands, resulting in
A) declining sales.
B) a grassroots marketing approach.
C) lower pocket prices.
D) inconsistent advertising.
E) changes to the marketing plan.

When Lacking Clear Direction from the Marketing Function, the Sales