By creating brand awareness and knowledge in the target audience, marketing is providing the sales force with
A) a lower pocket price.
B) a competitive edge in the marketplace.
C) a higher cost of ownership.
D) increased sales costs.
E) limited price integrity.

Question

Quizplus · Accepted Answer

By creating brand awareness and knowledge in the target audience, marketing is providing the sales force with a competitive edge in the marketplace. This means that customers are more likely to choose the product over competitors, increasing sales and revenue for the company. It does not necessarily result in a lower pocket price, higher cost of ownership, increased sales costs, or limited price integrity.

By Creating Brand Awareness and Knowledge in the Target Audience