If marketing has positioned a brand uniquely in the marketplace and created brand awareness and knowledge before the salesperson calls, the end result is
A) increased sales costs.
B) a lack of price integrity.
C) reduced sales costs.
D) a higher cost of ownership.
E) a lower pocket price.

Question

Quizplus · Accepted Answer

When marketing has positioned a brand uniquely in the marketplace and created brand awareness and knowledge before the salesperson calls, it is easier and less expensive for the salesperson to make the sale. This reduces sales costs as less time and effort need to be spent by the salesperson to educate the customer about the brand and its benefits. It also increases the likelihood of a sale being made, as the customer is already familiar with the brand and its unique position in the market.

If Marketing Has Positioned a Brand Uniquely in the Marketplace