Robeez, the manufacturer of infants' shoes, found it difficult to maintain price integrity because the company had been
A) marketing driven.
B) sales driven.
C) product driven.
D) technology driven.
E) advertising driven.

Question

Quizplus · Accepted Answer

Robeez found it difficult to maintain price integrity because it was sales driven, meaning the company likely prioritized increasing sales volume possibly at the expense of maintaining consistent pricing or premium pricing strategies. This approach can lead to discounting and varied pricing, undermining price integrity.

Robeez, the Manufacturer of Infants' Shoes, Found It Difficult to Maintain