In many businesses the role of marketing is improperly defined to include only
A) integrated marketing communications strategies.
B) sales generation.
C) channel strategies.
D) advertising strategies.
E) public relations strategies.

Question

Quizplus · Accepted Answer

While integrated marketing communications, channel strategies, advertising, and public relations are all important components of marketing, the sole focus on sales generation is an incorrect definition of marketing. Marketing should also include market research, branding, product development, and overall strategic planning.

In Many Businesses the Role of Marketing Is Improperly Defined