Announcing distinct but complementary roles of marketing and sales based on the understand-create-deliver-manage customer value framework was one of the steps that Arbol Industries took in the process of
A) customer segmentation.
B) new product development.
C) aligning its marketing and sales functions.
D) building brand equity.
E) improving the corporate culture.

Question

Quizplus · Accepted Answer

The announcement of distinct roles for marketing and sales based on the understand-create-deliver-manage customer value framework suggests that the company is aligning these functions to better serve the customer and improve overall performance. This step is not necessarily related to customer segmentation, new product development, building brand equity, or improving corporate culture.

Announcing Distinct but Complementary Roles of Marketing and Sales Based