When stores have only a few items out on display-as opposed to piles of items-the merchandise appears to be more valuable. This is probably due to the so-called ____ principle.

Question

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The principle being described is the scarcity principle which suggests that people value things more when they are limited in availability. Having only a few items out on display creates a sense of scarcity and therefore makes the merchandise appear more valuable.

When Stores Have Only a Few Items Out on Display-As