A multifaceted process focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs,wants and buying patterns is called

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The definition provided matches the concept of customer relationship management (CRM), which involves strategies and processes aimed at building and maintaining lasting relationships with customers by gathering and analyzing data on their behaviors, preferences, and feedback. CRM can help businesses to personalize their interactions with customers, improve customer satisfaction and loyalty, and drive sales growth.

A Multifaceted Process Focusing on Creating Two-Way Exchanges with Customers