Personal selling refers to selling:

Question

Quizplus · Accepted Answer

Personal selling is a form of communication where a salesperson interacts with potential customers face-to-face or through other channels such as video conferencing, phone calls, or instant messaging. The goal is to persuade a customer to make a purchase or take a certain action. Therefore, the answer is C - through a person-to-person communications process. It is not concerned with personalized products or low-value products, as the salesperson can sell any type of product, service or idea through personal selling. However, it does involve selling to individuals or organizations, so A and D can be eliminated. B is too narrow, as personal selling can involve various other techniques besides just selling to individuals.

Personal Selling Refers to Selling