Personal selling is typically under the control of the _____.

Question

Quizplus · Accepted Answer

Personal selling is a part of the sales function, which is typically managed by the sales manager. The sales manager is responsible for setting sales objectives, developing sales strategies, and managing the sales team, which includes personal selling activities. The advertising, promotions, and marketing departments may support the sales function, but they do not typically have control over personal selling activities. The operations manager is responsible for managing the production and delivery of goods or services, and does not have direct control over personal selling activities.

Personal Selling Is Typically Under the Control of the _____