In personal selling, the sender is able to immediately receive and evaluate feedback from the receiver due to _____ communication.

Question

Quizplus · Accepted Answer

Dyadic communication is two-way communication between two individuals, which allows for immediate feedback and evaluation. This is an essential feature of personal selling, as it allows the seller to tailor their message to the buyer's needs and respond to any objections or concerns they may have in real-time. Impersonal, one-way, indirect, and nonlinear communication are not as effective in personal selling because they lack the immediacy and interactivity of dyadic communication.

In Personal Selling, the Sender Is Able to Immediately Receive