Which of the following is true of relationship marketing?

Question

Quizplus · Accepted Answer

Relationship marketing utilizes message differentiation to target different markets based on their needs and preferences. It focuses on building long-term relationships with customers rather than just making short-term sales. Tracking promotional effects is an important part of relationship marketing to improve relationships, and sales representatives are often utilized in this approach. Buzz marketing is not synonymous with relationship marketing, as it is just one tactic that can be used within a larger relationship marketing strategy.

Which of the Following Is True of Relationship Marketing